The Theater Management profession is one of the few professional disciplines that are growing at a rapid pace in today’s rapidly changing business environment. With the advent of high-tech digital equipment and new, inexpensive methods of video and film distribution, theater owners and managers must learn how to navigate a complex environment that involves meeting a diverse mix of clients, suppliers, and competitors in an ever-changing entertainment marketplace. For those who have an earned graduate degree in this field or who have spent some years in related fields such as marketing or teaching, a career in the theater industry can prove extremely lucrative.

A successful theater manager understands that he or she must be able to anticipate changes in the marketplace as well as effectively communicate those changes to the staff of the theater. A global leader in theater management systems, he or she is charged with the responsibility of effectively communicating to all members of the theater organization in its efforts to achieve a wide range of goals through its various units, such as production, stage, digital media, ticket sales and advertising. A successful theater manager must also develop a comprehensive program to maximize its share of the overall marketplace. It is the responsibility of the theater manager to ensure that each unit has its own unique marketing program that accurately reflects its specific needs.

An experienced theater manager will easily be able to recognize trends and identify opportunities in the marketplace. He or she will work closely with artists, suppliers and the other stakeholders in the industry to ensure that the best service and products are offered to all of its customers. Being able to foresee problems and work to create solutions for them are one of the many tools that a theater manager will possess. Having the ability to communicate clearly and make recommendations is one of the requirements of the job.

Most theater managers have strong leadership skills. They should be able to successfully lead both the artistic and technical aspects of the theater company. Successful theater managers must also have excellent people skills. This ability to build effective teams and develop close relationships is important. Being able to encourage people to take risks and to creatively solve problems is essential. A manager must be willing to accept input from his staff and be willing to implement any suggestions made by them.

As is the case in any organization, theater management requires a system of checks and balances to prevent abuse of power or unethical behavior. The theater manager will usually be the person who calls the shots in the studio and he or she may also be the president of the board of directors. Any decisions that are made by the manager must be backed up by his or her artistic vision and the company’s code of ethics.

Today, many people use theater management to start their own theater company or to work as an actor or actress in films and television shows. Others have become successful in other areas as well. Obtaining a degree in theater management can help you attain a number of goals. Many schools now offer this program and there are several universities and colleges that offer a theater management degree. You can also gain experience by working in a production company, on a theater advertising agency, or as a technical assistant on a movie set.